What is litho printing?

Litho printing, also known as offset printing, is a popular printing method used by many businesses for their marketing materials, packaging, and other printed materials. But what exactly is litho printing and what are the benefits of choosing litho over digital printing?

What is Litho Printing?

Litho printing is a technique that involves the transfer of ink from a plate to a rubber blanket and then onto the printing surface. This process allows for high-quality, consistent printing with sharp images and vibrant colours. Litho printing is often used for large print runs and jobs that require high levels of detail and colour accuracy.

One of the key benefits of litho printing is its cost-effectiveness for large print runs. While the setup costs for litho printing can be higher than digital printing, the cost per unit decreases significantly as the volume of prints increases. This makes litho printing a more economical choice for businesses with high-volume printing needs.

In addition to cost-effectiveness, litho printing also offers superior quality and versatility compared to digital printing. Litho printing can accommodate a wide range of paper sizes, thicknesses, and finishes, making it suitable for various print projects. The technique also allows for precise colour matching and consistent results, ensuring that your printed materials look professional and visually appealing.

Another advantage of litho printing is its ability to produce prints with a wide colour gamut and accurate colour reproduction. This makes litho printing ideal for jobs that require vibrant colours, fine details, and complex graphics.  

What's better litho or digital print? While digital printing offers quick turnaround times and is more suited for short print runs or personalised mail, litho printing remains the preferred choice for businesses that require high quality, cost effective printing for large volumes. By choosing litho printing, you can ensure that your printed materials make a lasting impression on your audience and reflect the professionalism of your brand.

In conclusion, litho printing is a reliable and versatile printing method that offers superior quality, cost-effectiveness, and vibrant colours. Whether you need to print brochures, flyers, posters, or business cards, litho printing can meet your printing needs and help your business stand out from the competition.