Print & Marketing Insights

March 25, 2024

Benefits of Large Format Printing in Retail Environments.

One of the undeniable benefits of large format printing in the retail environment is its ability to command attention. Studies have shown that consumers are naturally drawn to larger-than-life displays, with research from the Point of Purchase Advertising International (POPAI) indicating that large format displays can increase brand recognition by a staggering 80%.
What is litho printing?
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